The characters

A character is never just a character.

Across languages and cultures, the marks we write carry history, meaning and identity. On the internet, those same characters can become destinations.

A browser shows you the character. The internet’s naming layer stores the same address in plain letters, starting with xn--. Two spellings, one place.

CUTIE · Drop 001

ହ, the letter ha.

The character at the heart of CUTIE Drop 001. Most people have never seen it. Inside the label it is a mark, an address and the way into the rest of the story.

Odia is the official language of Odisha, on India’s east coast, and one of India’s classical languages. Its rounded letters are often traced to writing on palm leaves, where a straight stroke could split the leaf.

Character: ହ, the letter ha
Language: Odia, in the Odia script
Read in: Odisha, India
Address: ହ.com · xn--pic.com
Double take: The word you type is pic. The face you get is ହ.

Meet ହ at xn--pic.com →

On the collector card

行く, to go.

One of the first verbs anyone learns in Japanese, and a fitting word for an address. It is printed on the back of the CUTIE collector card.

Word: 行く, read iku
Meaning: To go
Language: Japanese, in kanji and hiragana
Read in: Japan
Address: 行く.com · xn--y8j726x.com

Every word. Every coordinate.

A living language — native characters, their punycode routes, and the doors they open. Some are owned, some are not; all can be built on.

This is puny excellence. This is SizeBrands.

Reserve Drop 001